What makes a visitor buy from an online store? There are several factors and the most important are the price tag, the accurate description, the professional look, the trust and the customer support. However, online store owners know that they need to invest in design, to build trust through various means, to offer responsive customer support and to lower their prices in order to gain a customer. What most of them don't know yet is how to offer the best description for what they sell and grab visitor's attention right from the first moment.
Of course, you too have all the technical data, the manufacturer PDF files, the standard still pictures but it's not enough. These things are all over the Internet. You need a "hook" to keep your visitors on the site and to get them in the "buying mood". It is a proven fact that more time spent on a site means more page views. More page views mean more sales and once you made a customer happy it will come back again and again to your shop. Fortunately there is a way which can increase your sales and at the same time this feature is the most underused in online shops giving you the upper hand: 3D product view pictures. According to several retail experts it has numerous advantages over standard product photography and its price is competing with good still photos.
The main advantage is that a well built 3d product picture will present all the details of a product much better than any regular photo. Many people and probably you too thought at some point "I'm not convinced by this picture. I'd better go to a regular brick-an-mortar store to see it for real". In the online world 3d rotating images are the closest match to reality and they have the power to stop visitors going to regular shops. Another great advantage is that due to the fact that presents a product so well you'll see less returning orders. And let's not forget the brand awareness it can provide for your products and store.
Why isn't everyone using it? The main reason is that until 2-3 years ago the connection speed was low and a flash object could take some time for loading but now this shouldn't be a problem anymore. Is it expensive? It depends mostly on how many 3d pictures you need and what kind of products you are selling. If you are selling paper clips it is expensive and you'll need to sell a lot of them to recover your investment but if you are selling jewellery, gifts, consumer electronics, computer hardware, toys, housewares, sports equipment, health and beauty products, etc. you should definitely use 3d product pictures because you only need few sales to get the investment back. Is it hard to implement in a site? Not, not at all, it's just like inserting an image or a flash animation and the 3d product viewer can be easily customized to include your logo and brand colors.
Find out more about 3D product view pictures at 3DRev.com. Increase your online sales using 3D product rotation photography
Article Source: http://EzineArticles.com/?expert=Adrian_Radulescu
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